Deliver next-level customer experience with Salesforce Marketing Cloud.
Put your customer at the center of every interaction.
Collect and manage first-, second-, and third-party data, and reconcile data from known and unknown individuals. Connect data sources across devices and channels, creating a single data profile of each customer — sharable across business units.
Automate engagement with each customer.
With Salesforce Marketing Cloud, build connected journeys that act and react based on your customer’s actions in the moment. Use CRM AI to plan and optimize every interaction, and build new segments based on cross-channel data.
Build your marketing strategy around the entire customer journey.
Engage across marketing, sales, commerce, and service touchpoints to connect with customers at the right time with the right message. Track and analyze the results to optimize every experience across the entire CRM customer lifecycle.
Create two-way, real-time engagement from awareness to advocacy.
Salesforce Marketing Cloud allows you to dynamically deliver the next best action for each individual at scale.
Manage B2C or B2B.
Whether your customer is a business or a consumer, use one world-class digital marketing automation platform to unify data sources, personalize on every channel, engage in any stage of their relationship with your brand, and measure the performance of every CRM campaign.
Grow your B2B business with Salesforce Pardot.
The B2B marketing automation tool that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.