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Facebook Lead Ads

Use Facebook and Salesforce together to create a lead generation machine.

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Facebook Lead Ads
Automate the flow of customer information directly from Facebook into Sales Cloud for sales teams to manage lead pipeline directly.
Salesforce and Facebook Lead Ads Integration

How It Works

When a person clicks your lead ad on Facebook or Instagram, they’ll see a form that’s already filled with the contact details they’ve opted to share on Facebook, such as their name and email address.

Every time a lead responds to one of your ads, the lead will be created in Salesforce, using a secure bank level encryption.


Lead Capture for Sales Cloud allows brands running demand generation campaigns on Facebook using Lead Ads to automate lead form submissions directly into Sales Cloud and map them to Lead Objects.

Find your best prospects and next great customers from over 1.7 billion people on Facebook and bring those leads automatically into Salesforce so your Sales teams can begin working and closing that potential new business as quickly as possible.


If you’re also a Marketing Cloud customer, ensure the sales process is in sync with all other customer messaging across channels like email, mobile, social with Journey Builder and manage your Facebook audiences with Advertising Studio.

Lead Capture extends the power of your digital advertising and lead automation solutions at Salesforce including Pardot.