Get B2B marketing automation that turns leads into customers with Pardot.
Grow faster with smarter engagement.
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More data at your fingertips helps you connect and close:
Access to marketing interactions, including multiple lead scores, right within Lightning helps you identify your hottest leads. Target each customer with a personalized approach.
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Unite sales and marketing with Salesforce Engage:
Sell more effectively than ever before, in the office or on the go. Enable sales to lead the conversation with a library of marketing-curated content that can be deployed in just one click.
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Improve follow-up speed with real-time alerts:
Get automatic notifications of prospect activity — in real time — via Salesforce CRM or the Salesforce mobile app.
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Enable sales with lead qualification:
Find the best leads faster using Pardot’s blended lead scoring and grading system.
Generate high-quality leads.
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Capture leads with forms and landing pages:
Build custom landing pages and forms with intuitive drag-and-drop builders. Automatically set forms to trigger notifications, score increases, and more upon conversion.
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Connect faster with personalized email marketing:
Create segmented lists that are tailored to your exact specifications. Send the right message to the right person at the right time using Pardot’s intuitive email editor.
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Optimize your emails for the inbox:
Finally understand which content resonates the most with your email recipients — and ensure that your messages reach their mark — with email A/B testing and SPAM analysis.
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Personalize the buying experience:
Dynamically change email and website content based on a prospect’s score, grade, industry, job title, and more.
Build meaningful relationships.
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Engage customers with dynamic, personalized campaigns:
Build custom engagement campaigns that adapt to each customer’s buying signals and move them through the pipeline faster.
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Launch with confidence:
Visually map out your campaign, test each interaction before to understand the customer experience, and make adjustments with ease to your marketing automation.
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Assign leads at the right time — automatically:
Perfect the marketing to sales handoff and reach the right customer at the right time with CRM built-in business rules, sales alerts and assignment triggers.