Marketing Automation

Salesforce Pardot B2B

Chart your course to success with Pardot easy-to-use marketing automation and lead-generation tools.

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Salesforce Partner Pardot

Get B2B marketing automation that turns leads into customers with Pardot.

Pardot Overview

Grow faster with smarter engagement.

  • More data at your fingertips helps you connect and close:

    Access to marketing interactions, including multiple lead scores, right within Lightning helps you identify your hottest leads. Target each customer with a personalized approach.

  • Unite sales and marketing with Salesforce Engage:

    Sell more effectively than ever before, in the office or on the go. Enable sales to lead the conversation with a library of marketing-curated content that can be deployed in just one click.

  • Improve follow-up speed with real-time alerts:

    Get automatic notifications of prospect activity — in real time — via Salesforce CRM or the Salesforce mobile app.

  • Enable sales with lead qualification:

    Find the best leads faster using Pardot’s blended lead scoring and grading system.

Generate high-quality leads.

  • Capture leads with forms and landing pages:

    Build custom landing pages and forms with intuitive drag-and-drop builders. Automatically set forms to trigger notifications, score increases, and more upon conversion.

  • Connect faster with personalized email marketing:

    Create segmented lists that are tailored to your exact specifications. Send the right message to the right person at the right time using Pardot’s intuitive email editor.

  • Optimize your emails for the inbox:

    Finally understand which content resonates the most with your email recipients — and ensure that your messages reach their mark — with email A/B testing and SPAM analysis.

  • Personalize the buying experience:

    Dynamically change email and website content based on a prospect’s score, grade, industry, job title, and more.

Build meaningful relationships.

  • Engage customers with dynamic, personalized campaigns:

    Build custom engagement campaigns that adapt to each customer’s buying signals and move them through the pipeline faster.

  • Launch with confidence:

    Visually map out your campaign, test each interaction before to understand the customer experience, and make adjustments with ease to your marketing automation.

  • Assign leads at the right time — automatically:

    Perfect the marketing to sales handoff and reach the right customer at the right time with CRM built-in business rules, sales alerts and assignment triggers.